This is part 2 of an introductory post on the origins and inspiration for Full Cup Farm. Find Part 1 here.

A middle aged man wearing a woven white cowboy hat with bent and crooked curved brim, elastic suspenders, rubber muck boots and a form fitting t-shirt tucked into his Wrangler jeans deftly steps over a single strand wire fence. He looks out over a rolling hillside with knee high grasses of all types. The sun is just coming over the trees, casting a warm golden hue to the field. The camera person zooms in on a perfectly circular spider web laden with dew between two tall stalks of grass. The middle aged man comments on how the dew in the shining sun look like diamonds; the intensity in his eyes tell you that he believes the scene to be more valuable than the precious gem.

Amy and I watched this scene about 5 or 6 years ago now. It is the opening scene to a documentary titled Fresh (see trailer below). I don’t remember why we decided to watch it, but it profoundly changed how we view the food in our lives. Where it comes from, how it is grown, how it is processed and its cost all became important variables in decisions around our food. The beautiful picturesque morning at Polyface Farm with the principal farmer and owner, Joel Salatin was easily romanticized. However, after seeing that documentary (among others – send me a message and I can give you a list), Amy and I knew that our quest to provide for our family would never be the same.

Maine is known as the Pine Tree State and Vacationland. The biggest draw for visitors by far is the variability of its natural beauty. The beautful pink granite of Acadia National Park. The tall cathedral White Pine forests surrounding Mt. Katahdin, the end of the Appalachian Trail. The rocky coastline dotted with an occasional fine sand beach. The seemingly endless palette of reds, oranges, yellows and stubborn greens of the leaves in western Maine near the white mountains during Late September and October. This is our home; we feel a responsibility to protect all of it it, even encourage it to flourish. But at what cost? Conservation by abandonment? Trucking in produce and heavily processed foods thousands of miles so forests aren’t clear cut for monocultures of GMO grains which are heavily laden with synthetic fertilizers, herbicides, and pesticides? What if I told you can have both? The natural beauty and grow quality healthy delicious food that enhances instead of replaces nature. Is that a system you would support? Amy and I do. We are trying to be a part of reality. Sure, we can’t do it all out of the gate. We are trying to do our part. (…which cliche do I choose here…). “I am 1% better than yesterday and tomorrow I will be 1% better than today.” “You don’t have to hit a home run every time at bat…just get on base.” (…and my favorite cliche…) “How do you eat a whole elephant?  One bite at a time.”


You can watch Fresh for free right now with an Amazon Prime membership I believe. If not, rent it. $2.99.  Well worth it.

“You, as a food consumer, have the privilege of actively participating in shaping the world your children will inherit” -Joel Salatin

To be continued.